This portfolio showcases how I design scalable, intuitive digital products by combining service design thinking with hands-on UI execution. My work spans fintech, healthcare, hospitality, and enterprise platforms—focusing on transforming complex systems into clear, actionable user experiences.

I begin by understanding the full service ecosystem through journey mapping, archetypes, and use case definition. This systems-level approach ensures every interface supports real user needs, business goals, and operational workflows.

From there, I design modular, production-ready UI grounded in strong hierarchy, clarity, and scalability—supported by design systems, prototyping, and cross-functional collaboration.

The end result is to be thoughtful, human-centered product experiences that improve usability, align stakeholders, and scale effectively across platforms.

Investment Summary page on the Chase mobile app
Launched in 2025, with continuous enhancements through 2026, the Investment Summary account page on the Chase mobile app was designed to give users a clear, actionable understanding of their investment holdings. The experience was grounded in the Jobs-to-Be-Done framework, Voice of Customer insights, and extensive research findings to identify the most critical information and tools users needed to accomplish their goals. These insights directly shaped the structure, hierarchy, and interaction patterns—ensuring the experience surfaced what mattered most while remaining intuitive, scalable, and production-ready.

Role: Lead UI Designer
Owned the UI design process from early prototyping through final delivery of production-grade wireframes. Worked in close partnership with the product owner, engineers, content writer, research analyst, and leadership team to translate user needs, business goals, and research insights into a refined, launch-ready experience aligned with Chase’s broader design system and product vision.

Investment Performance page on the Chase mobile app
Launched in 2024 enables users to monitor their investment holdings with clarity and precision. The experience was designed around key user use cases, Voice of Customer insights, and in-depth research findings to identify and prioritize the most meaningful components and tools. These inputs directly informed the information hierarchy, component structure, and interaction design—ensuring users could easily evaluate performance, understand trends, and make informed decisions within a cohesive and intuitive interface.

Role: UI Designer & Animation
Led UI design and animation from early prototyping through final production delivery. Partnered closely with the product owner, engineers, content writer, research analyst, and leadership team to translate complex investment data into a clear, performant, and production-ready experience aligned with Chase’s platform standards and user experience principles.

Live Product:
Currently hosted at:
https://www.chase.com/digital/customer-service/helpful-tips/investments/desktop/track-investments-portfolio-performance

Hotel Elite
is a future-state mobile app & prototype concept designed to empower hotel staff with real-time access to critical guest and operational information. The experience was envisioned to support both front-of-house and back-of-house employees, enabling faster decision-making, improved operational efficiency, and a more personalized guest experience.

The concept focuses on delivering the right information, at the right time, in a clear and actionable format—helping staff anticipate guest needs, prioritize tasks, and deliver elevated service across every stage of the guest journey.

Problem:
Hotel staff operate in fast-paced environments where timely access to information is critical. However, essential guest details, room status, and operational priorities are often fragmented across systems or difficult to access on the move. This creates inefficiencies, slows response times, and limits staff’s ability to proactively serve guests.

There was an opportunity to design a unified mobile experience that streamlined access to relevant information and empowered staff to act quickly and confidently.

Solution:
Front-of-House Experience
The app enables front-of-house employees to quickly identify guests, understand their status, and anticipate their needs before direct interaction.

Key capabilities include:
Immediate access to guest profiles, membership tiers, and stay status
Real-time updates on arrivals, delays, and check-in progress
Guest communication tools to coordinate service efficiently
Clear visual hierarchy to support rapid recognition and decision-making
This allows staff to deliver more personalized, proactive service and reduce friction during guest interactions.

Back-of-House Experience:
The app provides back-of-house employees with a clear overview of operational priorities, helping them quickly assess workload and focus on the most critical tasks.

Key capabilities include:
Real-time room status visibility (vacant, dirty, occupied, ready)
Task prioritization to guide workflow at the start of each shift
Operational dashboards to support efficient room turnover
Clear, glanceable interfaces designed for fast-paced environments
This improves coordination, reduces delays, and enhances overall operational efficiency.

Design Approach:
The concept was grounded in real-world hospitality use cases and research findings to ensure the experience aligned with staff workflows and operational needs. The design focused on:
Simplifying complex operational data into intuitive, mobile-first interfaces
Establishing strong visual hierarchy for rapid scanning and usability
Creating scalable UI patterns that could support a full operational ecosystem
Designing cohesive interactions aligned with modern mobile platform standards

Role: Art Director & UI Designer
Led art direction and UI design for the concept, translating research insights and operational use cases into a cohesive mobile experience. Created initial product concepts, interaction patterns, and high-fidelity key screens to demonstrate the vision and potential impact of the platform.
Responsibilities included:
Concept development and product vision
UI design and visual system creation
Interaction and screen flow design
Creation of high-fidelity prototype screens to communicate the product direction

Tools:
Sketch, Illustrator

Workplace Insights
is a mobile and tablet app concept & prototype designed to provide employees and employers with a holistic, real-time view of organizational health and workplace sentiment. The platform enables teams to quickly understand how the workplace is performing across key dimensions, empowering leadership and employees to make more informed decisions that improve engagement, collaboration, and overall performance.

The experience focuses on transforming complex organizational data into clear, actionable insights—helping users identify what is working well and where meaningful improvements can be made.

Problem:
Understanding workplace sentiment and performance is often fragmented across surveys, reports, and disconnected tools. These delays limit an organization’s ability to respond proactively and create environments where employees can perform at their best.

There was an opportunity to design a unified, real-time interface that made organizational health visible, measurable, and actionable for both employees and leadership.

Solution
The platform provides an intuitive dashboard that surfaces key workplace indicators, allowing users to monitor trends, evaluate performance, and identify areas of opportunity.

Key design outcomes included:
Providing a clear, real-time overview of workplace mood and engagement
Visualizing organizational health metrics through intuitive, glanceable dashboards
Enabling leadership to quickly identify strengths and areas requiring attention
Supporting data-driven decision-making through accessible, actionable insights
Creating a scalable interface that could support teams across multiple organizational levels
The interface was designed to reduce cognitive load while presenting complex data in a way that felt approachable, meaningful, and actionable.

Design Approach:
The concept was grounded in organizational use cases and focused on creating a modern, mobile-first experience that balanced clarity, usability, and visual sophistication. Design decisions prioritized:
Strong visual hierarchy to highlight the most important signals
Clear data visualization patterns for rapid interpretation
Consistent interaction patterns aligned with modern platform standards
A cohesive visual system that reinforced trust and clarity

Role: Art Director & UI Designer
Led concept development, art direction, and UI design for the platform. Defined the product vision and translated organizational insights into a clear, scalable interface. Designed key screens and interaction patterns to demonstrate how real-time workplace intelligence could be surfaced through a modern digital experience.

Responsibilities included:
Product concept development
UI design and visual system creation
Dashboard and data visualization design
Creation of high-fidelity concept screens to communicate the product vision

Tools
Sketch, Illustrator

Dunkin’ Loyalty Transformation program was an animated product vision designed to introduce and communicate the next evolution of Dunkin’s loyalty program. The project focused on using animation and visual storytelling to clearly articulate how the new ecosystem would function, the value it would provide to customers, and how it would strengthen long-term engagement with the brand.

The animated experience translated complex program mechanics into an intuitive, emotionally engaging narrative—helping stakeholders, partners, and internal teams visualize the future of Dunkin’s loyalty platform.

Opportunity:
Loyalty programs often involve layered systems of rewards, status tiers, and behavioral incentives that can be difficult to communicate through static presentations alone. There was an opportunity to create a cohesive animated product vision that demonstrated how the new loyalty experience would work across the full customer journey—from onboarding to earning, redeeming, and progressing through membership tiers.

The goal was to make the future experience tangible, compelling, and easy to understand while reinforcing Dunkin’s brand personality and customer-first approach.

Solution:
I developed a comprehensive animation-ready visual system and narrative storyboard that brought the loyalty program vision to life. The work focused on creating a cohesive animated product story that communicated:
How customers join and engage with the new loyalty ecosystem
How points are earned, tracked, and redeemed
How membership tiers and progression incentivize deeper engagement
How the mobile experience integrates seamlessly into the customer journey
The visual language was designed to align with Dunkin’s brand while elevating clarity, warmth, and approachability. Each scene was intentionally crafted to support animation fluidity, narrative continuity, and visual consistency.

Design Approach:
Story-Driven Product Visualization
Developed a full storyboard that translated strategic product concepts into a structured, animation-ready narrative. This ensured the animation communicated both functional mechanics and emotional value.

Illustration System for Motion:
Created a complete library of custom illustration assets designed specifically for animation. Assets were constructed to support modular motion, enabling smooth transitions, scalable reuse, and visual consistency across scenes.

Animation-First Thinking:
Designed every asset and scene with motion in mind—anticipating timing, transitions, and interaction flow to ensure seamless execution during animation production.

Brand Alignment:
Ensured all visual elements reinforced Dunkin’s brand identity while elevating the perceived sophistication and clarity of the loyalty platform.

Role: Art Director & Illustrator
Led the creative vision, art direction, and illustration development for the animated product concept. Translated strategic product ideas into a cohesive visual narrative and created all illustration assets and storyboards to support animation production.

Responsibilities included:
Defining the creative vision and animation narrative
Storyboarding the full product experience
Creating all illustration assets optimized for motion
Establishing visual systems and animation-ready components
Partnering with animators through asset handoff and animation guidance

Tools:
Illustrator, After Effects

Global Banking Onboarding
Reimagined the digital onboarding experience for global banking clients, focusing on creating a more intuitive, transparent, and collaborative process between clients and the bank. The future-state concept streamlined complex onboarding workflows into a guided, task-oriented experience—helping users understand requirements, track progress, and complete onboarding with greater clarity and confidence.

Impact
Simplified complex onboarding workflows into clear, guided steps
Improved transparency by surfacing tasks, progress, and next actions
Helped align stakeholders around a scalable future-state onboarding vision
Used animation and storytelling to communicate product strategy and experience flow

Role: UI Designer & Animator
Designed key wireframes and interaction flows, and contributed to animation and motion design to bring the onboarding vision to life. Helped translate product strategy into clear visual narratives for stakeholder alignment and future product development.

Tools
Sketch, Keynote

Journey Maps and Service Blueprints
were created to visualize future state user experiences and align teams around an ideal end-to-end service vision. These artifacts translated research, strategy, and product concepts into clear, visual narratives that highlighted key moments, system interactions, and opportunities to improve the overall experience.

Impact
Visualized end-to-end user journeys to support service design and strategic planning
Identified critical touchpoints and high-impact opportunities across the experience lifecycle
Helped align cross-functional teams around a shared future state vision
Enabled more informed product, service, and operational decision-making

Role: UI Designer & Illustrator
Designed the overall blueprint and journey map layouts, illustrated key moments and supporting UI screens, and collaborated closely with cross-functional partners to translate strategy and research into clear, scalable service design artifacts.

Tools
Illustrator, Procreate, Photoshop

Archetypes & Mindsets
is a service design tool created to help teams understand the behaviors, motivations, and mental models of the people they are designing for. The framework translates research insights into clear, visual archetypes that support empathy, alignment, and more informed design decisions.

These artifacts help bridge the gap between research and execution, enabling teams to design more human-centered products and services.

Impact
Transformed research insights into actionable design tools
Supported empathy-building and cross-functional alignment
Enabled more informed product, service, and experience design decisions
Designed for scalability across workshops, presentations, and digital platforms

Role: Graphic Designer & Illustrator
Designed the archetype framework, including character illustrations and layout system. Prepared scalable assets optimized for print, tablet, and desktop formats to support service design workflows and stakeholder communication.

Tools
Illustrator

Biogen Alignment & Strategy Video
Produced a workshop wrap-up video capturing the outcomes, insights, and collaborative momentum of Biogen’s Fjord Rumble alignment workshop. The video translated complex workshop activities, service design exercises, and stakeholder discussions into a clear, compelling narrative that helped reinforce alignment and communicate the strategic vision.

Impact
Synthesized multi-day workshop outputs into a cohesive visual story
Helped stakeholders understand key insights, decisions, and future direction
Created a reusable artifact to support internal alignment and executive communication
Extended the value of the workshop beyond the live event through motion storytelling

Role: Videographer & Editor
Led video production end-to-end, including filming workshop sessions, capturing supporting visuals and artifacts, and editing the final narrative. Produced a polished final video and supporting collateral to effectively communicate workshop outcomes to stakeholders and leadership.

Tools
Premiere, After Effects, DSLR, Figma